About the Tribe

Seth Godin writes in his book Tribes, “I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.”

When I first read those words, I immediately thought of the Read & React. Seth’s statement is why we built the Better Basketball Tribe – to fundamentally change the game.

If you believe that everything that can be done in basketball has already been done, then the Tribe is not for you.

If you believe that coaching is a matter of copying what others do, making your square players fit into the round holes of someone else’s system, then the Tribe is not for you.

And if your only strategy for winning is having better players or more of them than your opponent, then the Tribe is not for you.

The Tribe is for leaders, not recruiters or stable managers.

Consider how much the game has changed in certain areas in the last 40 years:

  1. The rules that govern how players can handle the ball as well as the number of steps and hops while dribbling have opened the door to moves off the dribble that no one could have foreseen.
  2. The amount of physical contact that is allowed today versus 10, 20, or 30 years ago has changed the game to the point that it would be hardly recognizable by a player from the 60’s or 70’s.
  3. Players pick up the ball at a much earlier age and can therefore develop much further along in the game.
  4. Nutrition, hydration, strength-speed-and-agility training now maximize our athletes’ physical abilities like never before.
  5. Defense has changed from strict Zone or Man-to-Man to high intensity hybrids of both.

But how much has coaching offense changed in the past 40 years? Coaches on all levels still have “harnesses” on their players and hold them back on every possession by trying to call plays and sets as if they can counter every movement of the current-day, high-powered defenses. They’ve turned their players into trick dogs. Always looking to the sidelines for the next command. Good dog.

This doesn’t work anymore and really, why would you want it to? It’s boring, stressful, and no fun.

But, turn those trick dogs into hunting dogs and imagine what could happen.

The Tribe is here to help you teach your dogs to hunt, to help you learn to more effectively lead the pack, and to help the Read & React community change the game forever.